
Email marketing is a powerful tool for engaging customers and growing your business. Perhaps unsurprisingly, 
[99% of email users check their inbox every day](https://optinmonster.com/email-marketing-statistics/). By sending out an email newsletter, you can form a personal connection 
with your customers, increase brand loyalty, encourage repeat business, recapture abandoned shopping carts, and ensure 
your customers remember and think about your business regularly. Email is one of the best ways to communicate with
 your customers directly. What are you waiting for? Here are some of our top tips to help you craft an effective 
 email newsletter campaign!

## Use Modern Email Tools

Today, business owners have access to several valuable [email marketing tools](https://www.wpbeginner.com/showcase/best-email-marketing-services/). These tools can help you write 
and design engaging emails, keep track of your contacts, plan email sequences, and schedule your newsletters 
in advance. You can even use email tools to segment your email list based on customer shopping behavior 
or individual interests, creating highly targeted newsletters that resonate with each and every reader.

[RenderForm](https://renderform.io), for example, is great for generating unique email images that are personalized for every customer. 
You can use this tool with Mailchimp to include the customer’s name or other personal details within 
[personalized images in your emails](https://renderform.io/blog/posts/personalized-emails-mailchimp/). Tools like these make it easy to create emails that 
capture the attention of your customers and compel them to take action!


## Avoid Common Email Marketing Mistakes
As you start planning your first email newsletter, be careful to avoid common email mistakes. 
One of the biggest mistakes you can make in email marketing is to purchase mailing lists. 
While buying an email list may sound a lot easier and faster than collecting email addresses 
from website visitors, this can damage your reputation, hurt your email deliverability rates, 
and violate GDPR laws. Plus, most reputable email marketing services ban the use of purchased email lists.

Another common email mistake is to include more than one call to action (CTA) in a single email. 
A single strong CTA tells readers exactly what you want them to do next. For example, you 
might ask your reader to make a purchase, use a promotional code, enter a contest, or register for an event. 
Multiple CTAs will muddle your message and confuse your readers.

## Learn How to Write Engaging Newsletters

Are you struggling to write engaging, attention-grabbing newsletters? Privy.com suggests thinking carefully 
about the newsletters you read and why you enjoy some over others. Your favorite email newsletters 
likely offer some form of value, whether it’s entertainment, information, a sense of connection, or unbeatable deals. 
Try to keep your emails casual by writing as you talk. Pretend you’re writing to a friend rather than a boss at 
a corporate job, and don’t be afraid to let your personality come out!

## Follow Email Best Practices to Boost Your Open Rates

Email open rates describe the percentage of email recipients who actually open an email. 
[An average email open rate of about 21% is considered good](https://blog.hubspot.com/sales/average-email-open-rate-benchmark). If your emails are seeing much lower open rates, 
employ a few best practices to get more clicks. Campaign Monitor suggests several tricks to get your customers 
in the habit of opening and reading your emails:

- Stick to a consistent frequency, such as twice monthly or once a week.
- Send your emails during a time of day when your customers are likely to read them.
- Use a familiar ‘from’ name based on who your customers expect to hear from.
- Send out a welcome email every time someone subscribes to your email list.

Email newsletters can be great for growing your business. Because they’re so inexpensive, sending out 
a regular newsletter is a risk-free marketing strategy that can offer a very high return on your 
investment over time. Learn how to design and write engaging emails and get started on your first newsletter today!

Including high-quality, informational images in your newsletter can help you get your point 
across and compete with your readers’ shrinking attention spans. Use RenderForm to generate 
personalized email images that will resonate with each customer. 

[Register](/register/) for your free trial today!


> Photo via [Pexels](https://www.pexels.com/photo/person-using-macbook-374720/)


How to Grow Your Business With an Email Newsletter


Email campaigns are one of the most popular ways to reach subscribers and customers. Generic emails are useful for general announcements or new product updates, but they don't create any emotional connection between you and the email recipient. 

**Personalized images** are a powerful way to connect with your customers on a personal level. Tailoring the images of your emails to include the recipient's name, organization name or other personal details allows you to give them an experience that they are sure to enjoy. 

Check how to send **personalized email campaigns with Mailchimp and RenderForm.io** image generator in 3 simple steps!

![Email template with image](/blog/mailchimp-template.jpg)

## Create personalized images for your Mailchimp email campaign

RenderForm.io's easy template editor lets you create nice image templates and use them in your Mailchimp email campaign without any coding skills. Automate your email campaigns and improve your relations with your customers with those 3 easy steps.

### Create image template

First, log in to RenderForm.io and create an **image template**. You can also use any image you like from our template base.

![Image template created in RenderForm editor](/blog/image-template.png)

Our tips:
- think about where you want the image to be in the email (e.g., in the email header, as a sticker or promo banner)
- for email **header image** in Mailchimp, use a template with **600 pixels width**
- create space for the recipient's name, company name or other element you want to personalize
- have a photo of the recipient or a company logo? Use it to personalize the content!

### Create the image link

When your image template is ready, create its unique link that you will use in your email campaign.

![Template Link Builder tool](/blog/template-link-builder.png)

1. Open **Plugins** tab,
2. Go to **Link Builder** plugin to generate your image link.
3. Choose your template from selector.
4. Click **Generate AuthCode** option to create a unique code for your image.
5. In **Image Changes**, select which image component will be modified. In this case, we will modify the component named *Header*. Enter your text and to insert your recipient's name to the image, use **`*|FNAME|*`** key from Mailchimp.
6. Click on **Create and Copy link** button to generate your image link.

### Add image to Mailchimp email template

Create a new email template in Mailchimp or use an existing one and drag **Code** block section to the template. 

![Personalized Email Image](/blog/mailchimp-code-block.png)

In the Code editor, paste the following code, **replacing YOUR_IMAGE_LINK with the image link** created in RenderForm.

```html
<div class="mcnTextContent">
   <img src="YOUR_IMAGE_LINK"/>
</div>
```

Save the template and it's ready to go!

## Personalized Email with Mailchimp

With those 3 steps, your audience can receive interesting and tailored emails that stand out from the mass of generic emails they receive daily.

![Personalized Email Image](/blog/personalised-email.jpg)

Thanks to personalized image links, you can send customized messages in your Mailchimp Campaigns! Create custom and interesting texts and add them to your emails as images. 





Personalized Emails with Mailchimp in 3 minutes


**Image generation** is the process of creating visuals using automated tools, often based on a predefined template. Instead of designing graphics manually every time, image generation lets you reuse layouts and update only the dynamic parts like text, colors, or images.

Design software like Photoshop or Canva is great for one-off projects. But when it comes to creating hundreds of consistent, branded images, **automation** becomes essential. Tools like **RenderForm** make it easy to design once and generate unlimited variations using data from APIs or no-code platforms like Zapier, Make, or Google Sheets.

> RenderForm is built for speed, control, and consistency. Unlike AI art tools that rely on prompt engineering and randomness, it generates exact results based on your template. It's ideal for marketing, personalization, or bulk content creation.

## 1. Build a template with the editor

Start with the [RenderForm Template Editor](/docs/general/template-editor/). It works like a simple design tool: drag in text, image placeholders, or shapes, and arrange them however you like.

![Online Editor for Image Generation](/blog/simple-online-design-editor.jpeg)

### Set image fit

For image placeholders, choose how the image should behave inside the container. Click on any image and use the panel on the right to adjust the "Image Fit" option:

- `Cover` fills the entire space, cropping the edges if needed.
- `Contain` keeps the full image visible, even if it doesn't fill the entire space. Best for logos or product photos.

![Image fit options](/blog/image-fit-options.jpeg)

### Resize text areas

Text auto-scales to fit its container, but large or dynamic content might need extra space. Set the **width** and **height** manually to avoid clipping and keep everything legible.

Additionally, you can adjust the **dynamic font size limits** to ensure text remains readable across different lengths. This is especially useful for names, titles, or descriptions that vary in size.

![Text font size settings](/blog/text-font-size-settings.jpeg)

### Align text precisely

In the side panel, scroll to the Alignment section to define how text should wrap or stretch. This is useful for things like dynamic names, titles, or product descriptions that vary in length.

![Text alignment](/blog/text-component-alignment.jpeg)

## 2. Connect data to generate images

Once the layout is ready, it's time to connect it with data. You can use [RenderForm's REST API](/image-generation-api/) directly, or connect to platforms like:

- [Zapier](https://zapier.com/mcp/renderform) - Trigger image generation from forms, CRMs, or other tools
- [Make (Integromat)](https://www.make.com/en/integrations/bannerly) - Link multiple services and schedule image creation
- [Google Sheets](/blog/posts/how-to-create-many-images-from-spreadsheet) - Use spreadsheet rows as input for bulk image creation
- [Airtable](https://airtable.com/marketplace/blkKg8IYzQuTV6ZH3/render-form) - Generate images from Airtable records
- [Custom scripts](/docs/api/get-started) - Send image generation requests using your own backend

![Layout plus Data equals your image](/blog/image-generation-api.jpg)

The key is simple: update specific components in your template using a property format like this:

```
yourComponentId.property=value
```

Example:

```
headline.text=Summer Sale Ends Tonight!
```

This tells RenderForm exactly what to change inside the template. You can change text, image sources, colors, and more. See the full list of properties in the [template properties guide](/docs/general/template-properties/).

![Example of generated image from Image Generation API](/blog/example-of-generated-image-from-image-generation-api.jpg)

RenderForm processes the data and generates your final image instantly, ready to be used anywhere.

## Common use cases

Image generation isn't just about saving time, it unlocks new ways to deliver content with precision and consistency. Here are a few practical examples:

- **E-commerce**: Generate product images with live pricing, stock levels, or promo tags
- **Marketing**: Create personalized banners for ads, email, or landing pages
- **Social Media**: Automate quote cards, announcements, or seasonal visuals
- **Hiring**: Share branded job posts or team intro graphics for new hires
- **Events**: Generate speaker cards, schedules, or reminder graphics from spreadsheets or databases

Every visual stays on-brand, with no manual editing required.

## Why use RenderForm?

RenderForm helps teams produce image content faster without sacrificing quality or control. Design a layout once, then use automation to create thousands of variations with zero manual work.

Key benefits:

- ✅ Predictable, design-safe results
- ⚙️ API and no-code integration options
- 🎨 Full control over layout and visual style
- 📊 Perfect for personalized or data-driven visuals
- ⏱ Real-time generation—no delays

With RenderForm, visual automation becomes part of your workflow. No need to guess what the final image will look like; just send your data, and get exactly what you designed.



Zapier

Make.com

Integrately

WordPress Plugin

Mailchimp

Airtable Extension

Google Sheets

Excel/CSV file

HTML Embed

REST API

RenderForm CLI

Webhooks

HTML to Image

Posts with #personalization

How to Grow Your Business With an Email Newsletter

Personalized Emails with Mailchimp in 3 minutes

What is Image Generation?